If you are in need of a professional printer for business cards, flyers, marketing materials, invitations or photos, realize that not all printers are alike. There are a few main things to know before deciding on a printer for your needs. Here are four important things to consider in printing services.
Understand Exactly What You Need
There are a lot of options available for professional printing services. Determine your goals and your audience. This will help you decide on things such as the type and color of paper, ink, print quality, size and more. Most printing services in New York will let you customize and combine these factors based on your needs. Of course, your budget will determine most of these, but having a strong understanding of what you will help you during the entire print process.
Ask for and Examine Quality Samples
Just about any New York printing service will have samples of paper stock, cutting, sizes and ink options on hand to sample. If you are in person at the printer, you can examine these right there. If you can’t be there in person, see if the printer will mail you some sample swatches. This way, you can get a much better idea of the paper your job will print on. A good printer will work with your design or offer sound advice on design to generate the nest results. This is a level of service you won’t find with an online printer where you upload your design or photos and hope for the best.
Understand Quantities and Price Quotes
Some printers like to lure people in with promises of low prices that only reflect a fundamental level of service that most people don’t want or expect. Have a good idea of the quality and quantity you need beforehand so that you can decide on the price that’s right for you. Typically, the higher the quantity, the cheaper the cost per unit. This is because it’s cheaper to run a printer at higher quantities than it is to get everything ready and set up to run at lower quantities. So, if you are happy with the choices you made, focus on best quality within your budget to get the best bang for your buck.
Make Sure the Printer is Experienced and Focuses on You
A huge benefit of working with a professional printer is their experience and ability to offer advice. A reputable printer will ask you about your goals and needs. They will go over the detail of the different printing services and why they matter for your needs. If you already have a design you like, ask if it will work with the type of paper and service you think you want. The printer will help you match all these variables to give you the best result possible. Be watchful for up-sales, which is when the printer will try to sell you things that you don’t need.