Have you converted current website to WordPress or built a completely new business interface? Then it is time to plan your promotional strategy with these inbound marketing strategies for WordPress users.
A business cannot grow by itself and requires an effective strategy to attract customers. In today’s digital age, it is essential to have a plan to direct traffic to a website from multiple sources. This will help not only in promoting the business but also generate more sales and Increase the ROI.
WordPress users have the advantage of using a platform that has inherent marketing abilities and is incredibly user-friendly. The suggestions provided in this article will help website owners create an effective blueprint for targeting and converting audiences.
What Is Inbound Marketing?
Before we learn about some useful tactics, it will be helpful to know what exactly is inbound marketing. The traditional promotional methods involve displaying advertisements on newspapers, televisions, etc. or cold calling potential customers. Inbound marketing takes a more refined approach and promotes a brand by creating a valuable experience for the target audience. There are four stages in such campaigns- attract, convert, close, and delight.
The first step is to catch the eye of the audience by offering them something of value like helpful content. The focus is on communicating with people who are most likely to use the product rather than addressing everyone. Then the brand attempts to convert these people into leads by encouraging them to share personal information. It is followed by the business closing these leads and by motivating them to make a purchase. Finally, marketers engage the user base by delighting them with new offers.
Best Inbound Marketing Strategies For WordPress Users
We will now discuss some tactics to create an effective promotional plan for a WordPress interface.
1. Create Unique And Exceptional Content
Content marketing is one of the most powerful ways to boost a brand by offering value to potential users. Research your domain to identify your ideal customer and learn about their pain points. Create remarkable write-ups and other material that helps them resolve the issues. Remember that high-quality pieces educate, entertain, and inspire users. Write in a language that the people want to hear and adopt a conversational tone. Do not forget that the tone must never be overtly promotional and the focus must be on helping the people. WordPress website owners can easily attach a blog to their interface to post helpful information. They must also publish on other reputed websites in their domain and exchange links with them. This will be helpful in establishing your brand as an authoritative voice in its segment.
2. Optimize The Website For Search Engines
The internet has become the world’s meeting ground. People are searching for solutions from the comforts of their home. Search engines are vital for putting your business in front of the relevant audience. Your business interface needs to be optimized for search engines like Google so that it appears in relevant searches. Identify the terms that potential buyers are using while looking for products or services related to your industry. Then optimize the content of your website as well as other material you create with those keywords. WordPress is an SEO-friendly platform and you can select an efficient permalink structure and add metadata automatically. These factors help Google in understanding a page’s content in a better way. This is one of the most important inbound marketing strategies for WordPress users.
3. Leverage The Power Of Visuals
You cannot rely solely on the text-based matter to attract more traffic to your interface. Include pictures and graphs to enhance the appeal of your write-ups and easily explain complex topics. People are increasingly consuming visual-based content like videos. You can create explainer videos demonstrating a solution or the correct method to use a product. There is a huge demand for such material as it is much more helpful than a written manual. In case, you do not possess the necessary skills, hire a professional to shoot the clips. Post the content on not just your interface but other platforms like video-sharing networks.
4. Invest In A Strong Social Media Presence
Social media provides an excellent opportunity to engage clients and boost brand recognition. Investing in a strong presence will definitely boost the traffic to the website and improve its conversion rate. Instead of getting active on all popular platforms, identify the ones preferred by your potential consumers. Create profiles on each one of them and regularly upload posts. Remember to customize the material according to the nature of the channel. For instance, post a link to your blog along with a catchy headline on the micro-blogging network, Twitter. Similarly, you can upload infographics or brand images on the image-sharing channel, Instagram. This will help you in building and maintaining a loyal user base.
5. Display Retargeting Ads To Convert Leads
It is easier to bring a person to an interface but difficult to motivate her to make a purchase. Many visitors will arrive on the interface, show interest in your offerings but still not convert. You can use ad retargeting to convert such potential buyers. Cookies are used to follow such visitors after they have left your page and adverts related to the products they checked are displayed to them on the other platforms which they visit. It is a good way to motivate people to make up their mind and buy the product.
The digital space provides a tremendous opportunity to enterprises for growing their user base. ImplementinWordPressg these inbound marketing strategies for WordPress users will help website owners in promoting their business.
Jacob Graves is a Sr. WordPress Developer at HireWPGeeks Ltd, a company that provides HTML to wordpress conversion in a convenient manner. He is a passionate writer and loves to share WordPress and SEO related tutorials.